Skullcandy
I collaborated with a seasoned retail specialist to create a Global Retail Playbook, providing comprehensive guidelines for showcasing and promoting Skullcandy merchandise across all stores. The playbook ensured alignment with the company’s brand standards while optimizing sales for both parties. It covered store setup, location, interior and exterior signage, product displays, and teardown procedures. Additionally, an Event Playbook was developed for U.S. pop-up events, offering detailed guidelines for trailers, tents, banners, flags, and displays to ensure consistent and effective brand presentation. Cross functional collaboration with multiple individuals within Skullcandy and external contractors to deliver the finished product.
Global Retail Playbook
The playbook served as an all-inclusive, step-by-step guide for retailers to implement Skullcandy's specifications. It featured a thorough brand overview and guidelines, accompanied by detailed instructions on display setups and configurations to ensure consistency and alignment with the brand's identity.
The effectiveness of the playbook relied heavily on its design and layout, ensuring that the information was organized in a clear and intuitive manner. It needed to be fully comprehensive, providing detailed instructions that were easy to follow, allowing retailers to confidently implement Skullcandy's specifications without confusion.
Event Playbook
The playbook functioned as a comprehensive visual guide for event setups, offering detailed layouts and clear instructions to ensure brand consistency. It included custom-designed artwork and templates, enabling event managers to effectively showcase the brand and create engaging, on-brand experiences at every activation.
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