Resume
Creative leader specializing in brand management, marketing strategy, and design across diverse industries. Skilled in leading and managing teams to conceptualize and execute high-impact campaigns, orchestrating successful launches, and crafting audience-centric materials. Known for innovative problem-solving, ensuring brand consistency, and delivering measurable results that drive impact.
Experience
PLOS
2018 - 2024
Senior Manager,
Marketing Creative
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Lead brand development and governance across all channels, ensuring consistency and impact
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Oversee end-to-end creative production, delivering high-quality assets on time and within scope
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Manage resources, including internal teams, contractors, and agency partners, to optimize workflow
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Ensure creative output aligns with brand objectives, vision, and tone, maintaining consistency across platforms
Creative Consultant
2014 - 2018
Freelance
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Provide creative design and marketing consultation across industries, including Open Access advocacy, publishing, non-profits, education, real estate, and retail
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Manage product launches and releases, delivering high-quality branding guidelines and materials on schedule and to budget
PLOS
2012 - 2016
Marketing Communications Manager
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Develop and implement strategies to communicate organizational messages, driving submissions and awareness
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Provide creative direction, overseeing projects from concept to execution for impactful outcomes
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Manage and protect brand assets and quality standards to ensure consistency and excellence across the organization
Wisteria
2008 - 2012
Vice President of
Creative and Marketing
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Drive revenue growth from online and catalog sales, optimizing performance across all channels
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Lead marketing, e-commerce, and creative teams in managing a multi-million-dollar catalog business from concept to launch and performance analysis
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Ensure cohesive brand identity, voice, and distinctiveness across all touchpoints
