Notable Projects
At PLOS (the Public Library of Science), a nonprofit science publishing organization, I led brand strategy, creative execution, and cross-functional collaboration to deliver impactful and consistent campaigns.
Tasked with reimagining the organization's brand and sub-brands to create a more innovative and distinctive visual identity.
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An extensive initiative at PLOS aimed at raising awareness of the organization's contributions to the scientific community and its global impact.​​​
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Delivered a comprehensive rebrand for JASGA (Japan America Society of Greater Austin), capturing the spirit of Austin and the essence of its Japanese community.​​
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Built a visual story to support a program designed to highlight PLOS' commitment to open science, showcasing its benefits for researchers and its impact on the scientific community.​​
Developed a comprehensive global playbook for store setups and events, featuring detailed guidelines for promoting Skullcandy's full product range through indoor and outdoor activations.
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Creative lead for ASAP (Accelerating Science Award Program) a large scale project in collaboration with Google and Wellcome Trust, designed to showcase the real-world impact of openly accessible research.
As Vice President of Creative and Marketing, I oversaw the end-to-end production of a multi-million dollar catalog business.
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